Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies
No-Headquarters/BOZEMAN, Mont. & NEW YORK -- Snowflake (NYSE: SNOW), the AI Data Cloud company, and Acxiom® , the connected data and technology foundation of Interpublic Group of Companies, Inc. (NYSE: IPG), today announced a strategic initiative to build and deliver a modern, AI-powered marketing data infrastructure that will fundamentally transform how brands leverage AI for marketing. This collaboration will enable IPG to bring its proprietary data, identity, and collaboration tools directly into brands’ Snowflake environments. Read More
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