Reborn Coffee Flat on Striking New Licensing Pact

Reborn Coffee Inc. (NASDAQ: REBN), a leader in the specialty coffee market, today announced it has entered into a master licensing agreement valued at $1.7 million with the Arjomand Group, a prominent regional partner with significant influence across the Middle East, Europe, Eastern Europe, and MENA territories.Under the terms of the agreement, Arjomand Group will lead the development of Reborn Coffee-branded retail locations and product lines throughout high-growth markets across the Middle East, Europe, and MENA regions. The deal supports Reborn’s broader global expansion strategy by combining regional expertise with brand-driven scalability.“To promote sustained growth and long-term alignment,” read Wednesday’s news release, “the agreement includes a milestone-based payment structure. A licensing fee will be paid upon execution. This phased approach reflects the long-term nature of the partnership and underscores both parties’ commitment to expanding Reborn Coffee’s footprint across key international markets.“This agreement with the Arjomand Group is more than a financial milestone — it is a strategic inflection point for our brand,” said CEO Jay Kim. “With their operational reach and regional expertise, we’re entering new markets with a powerful partner that shares our vision of building a lifestyle-driven, premium coffee brand.”REBN shares began the midweek session down 0.02 cents to $2.89.