Fluent Builds, Shares Hike

Fluent, Inc. (NASDAQ: FLNT), the New York-based leader in commerce media, today announced the expansion of its data intelligence infrastructure through a strategic partnership with Databricks and the appointment of Virginia Marsh as Head of Data & Agencies.This initiative marks the launch of Fluent's dedicated data solutions arm, designed to empower agencies, platforms, and brands through privacy-first data collaboration, real-time audience modeling, and scalable activation.As the digital ecosystem evolves beyond third-party cookies, Fluent is future-proofing audience strategy with data products designed for privacy, performance, and long-term growth. Powered by the Databricks Data Intelligence Platform and Delta Sharing protocol, Fluent’s enhanced capabilities support marketers looking to:• Seamlessly collaborate and share data across organizational boundaries using open, secure Delta Sharing technology• Enrich and activate high-intent audience segments across media platforms• Automate insights and measurement with AI-powered modeling• Monetize owned data assets in a compliant, privacy-forward way. “By investing in scalable, secure infrastructure, we’re connecting audience insights with performance—more intelligently and efficiently,” said Chief Technology Officer Dan Hall. “This partnership with Databricks, and our adoption of the Delta Sharing protocol, represents a major step forward in how we help brands activate and scale their data.”FLNT shares jumped 20 cents, or 9.6%, to $2.40.