Equifax Launches Data on Cloud, Shares Vault

Equifax (NYSE: EFX) has launched its B2bConnect small-to-medium sized business (SMB) data on the Equifax Cloud, making commercial marketing data available in minutes to help B2B marketers be more efficient and increase campaign success. This morning’s news release reports the platform unifies differentiated data to create more effective commercial sales and marketing insights that enable Equifax customers to target the right small businesses quickly and achieve their goals. Using B2bConnect, B2B marketers can query more than 67 million U.S.-based business records online to help identify, segment and target top prospects. The platform enables user-friendly filtering and list-building features so that B2B marketers can reach target customers."Having access to customer data doesn't automatically equate to actionable insights. SMB marketers need tailored solutions to quickly identify quality leads, all while maintaining strict compliance standards," said Sal Hazday, General Manager and SVP of the U.S. Commercial Business at Equifax. "The B2bConnect portal provides Equifax customers with a simple interface they can filter and segment small business targets to their own unique business requirements, optimizing marketing efforts and their limited resources."Equifax customers can also sort and filter companies and contacts based on the wide array of data points, quickly select the fields for export, and save templates for later use. This allows other team members to customize the file so that the data can be ingested into an existing CRM or marketing automation platform.EFX shares jumped $1.42 to $272.49.